Consumers’ acceptability and sensory evaluation of a traditional local fresh potato variety

Aim of study: This research explores consumers’ acceptance and sensory evaluation, measures the willingness to pay (WTP) for most important attributes a locally grown fresh potato variety.
 Area Aragon, Spain.
 Material methods: Data were collected from two experiments. Experiment 1 (shopping stage) explored product positioning reveals using three measurements: visual appearance rating, purchase intent, WTP. 2 (consumption corresponds ranking task (e.g., taste, smell, texture) conducted at home once local was fried.
 Main results: Consumers positively valued willing potato. The higher ratings appearance, intention product. Women participants who purchased food supermarkets more likely buy Conversely, consumers over 55 years old those belong lower level household monthly income less After tasting, participants’ rating remained unchanged; however, there negative odor Research highlights: Potato producers vendors should consider that associate origin label with observable color, shape) unobservable attributes. Therefore, in addition promoting benefits purchasing consuming food, further consideration be given featuring physical quality aspects such as properties are consumers.